The odds are in favour of the former being a higher number are they not?
Financial journalism is in dire straits. Funny that. Not funny ha-ha, but funny strange. There’s so much competition for attention these days that the demand for quality content continues to grow. If you're in the financial information business you need to be producing great content, problem is no one wants to pay for it. So how are financial news and information providers going to survive, when there's so much great content already out there that costs you zero dinero?
I got to thinking about this as I saw this tweet from Private Banker International (part of Timetric Financial Services)
I then tweeted Private Banker International (@BankerNews) and received this answer.
Making a potential client feel like a circus seal is, in my limited sales experience, perhaps not the best form of closing a deal. Seems a bit like the classical over promise under deliver spiel, but perhaps they know what they are doing.
But do they?
The thing about digital and the web is that there are a multitude of ways to see if someone is successful. Let’s look at Private Banker International as an example.
- +1000 followers after being on Twitter since 2009 (about 0.6 followers per day)
- A global Alexa page rank of 6 900 000 (As a comparison me, my laptop and blog come in at around 911 000. Viva La Digital Revolucion!)
- Klout score of 43 (Ranks with the “Follow me I’ll get you 1000 followers” crowd)
- Out of their 10 previous tweets they’ve received 2 retweets (one was mine)
Not exactly impressive are they? That's the thing for companies on the web, it’s safe to assume that if your digital statistics are lacklustre then your sales will correlate.
Let’s be clear on this, Private Banker International is not the only one struggling to get noticed on digital media (and they have other income streams) it affects the whole financial sector. They are just one example of many.
For the normal person tweeting and (maybe) blogging for the fun of it, the above figures don’t and shouldn't matter one iota, but for a corporation that is on social media you need to be getting your message out and you need to be growing. If not, eventually you will die, especially if you’re in the information and content business.