What has this got to do with financial services and why the heck am I blogging about it?
Elementary my dear Watson. Financial services companies are the ones who are blocking their employees from using social media during working hours, once they come round to the futility of this exercise, they are going to swing the other way and start monitoring their employees on social media and that's where people like Nancy Flynn from an organisation called ePolicyInstitute will be asked to help.
Nancy Flynn (you won't be surprised to learn) supports the idea of corporations tracking their employees on social media. Here’s a direct quote from Nancy Flynn:
“companies should ask for access to employees' Facebook accounts and other private social media”
Let’s set aside the utter waste of money that this would entail in investing in various platforms that analyse employee behaviour on social media and then sitting about with middle-management drinking stale coffee asking if it was appropriate that Susan from accounts had gone to a rock festival in Denver and posted a photo of herself with a bottle of Jack Daniels in one hand and what appeared to be a self-rolled rather large cigarette in the other… and did you see her in that sleeveless dress? Did you know she had a tattoo of Betty Boo in a garter belt on her shoulder? This really does not fit with our brand. What are we going to do?
I sat about for a day or two pondering this blog post, because one could write a book about the utter stupidity of corporate snooping on its employees, but because I’m lazy, let me pick out what I think is the main point here. People who propose these kind of things, yes people like Nancy Flynn, show a complete lack of competence and understanding in the human condition.
This isn’t a newsflash folks, far smarter people than yours truly have studied this stuff. There are academic papers on it. Want a link? Don’t be so lazy, go Google it.
I will give you a real life example though. If my kids come home and they’ve had a bad day and the other kids in school haven’t played with them, like most parents, I’ll hug them, tell ‘em I love 'em and ask them to talk about it and try and be there for them and make them feel better.
If on the other hand, say my friend Dom (pictured right), tells me he’s had a bad day and none of the girls in the office played with him, and he feels like having a bit of a cry, I’d tell him to cowboy the hell up, bring on the Bourbon and let’s drink ourselves handsome. Different environments, different people, different behaviour. It’s called being human.
Denying your employees the right to be human is counterproductive to business, it’s expensive, it takes away resources from the corporation’s main business of making moolah and it stifles any kind of innovation as it builds a culture in which every employee is a corporate drone. Oh and one more thing, it’s just plain indecent.
I'll leave that question rolling around in your noggin for a bit.