In addition to his impressive Twitter following he is a bit of a superhero. He can cycle around the world three times in one morning, swim all the lakes in Finland before lunch, run across the Mojave Desert in the afternoon (while updating his Twitter feed about the wondrous and heavenly nature of the European Union). He can do all these things without once losing his trademark smile, which is as wide and high as the Hoover Dam. All in all he is a one man torrent of physical fitness and positive energy. He is the Finnish Minister for International Trade and European Affairs Alex Stubb.
So why is a private banker writing about the minister? Well I came across something interesting. Mr. Stubb first came to my attention when a Finnish follower of mine Sami Makelainen had tweeted Mr. Stubb on a relevant issue. Not spammy at all, just a fair, normal run of the mill tweet. My friend received no reply, why should he? After all the minister does have a massive following, and his Twitter feed must be busier than a one-legged man in an ass kickin’ contest. He can’t be expected to answer each single tweet.
Here is one of the tweets from my friend to Mr. Stubb.
I informed my Finnish friend of my find, we both had a good laugh at it, then he discovered that he had been blocked by the minister. Blocked! (see below) For simply making a comment? Have another look at the above comments and ask yourself did the tweeter in question deserve to be blocked?
This is freedom of speech and open debate Mr. Alex Stubb style. In a world where Twitter has replaced the town hall as a means to communicate with your representatives, Stubb has gotten his goons to escort someone with differing views to his, out of the room. One can’t help but wonder what else he has his goons do?
So, in a nutshell, this is the Alex Stubb engagement strategy with you:
- He paints a cheerful image of himself as approachable
- He fakes his own popularity
- He stifles debate by leveraging his own position of power.
Now is when it gets really interesting. Inspired by Mr. Stubb, I did a little experiment. I bought some Twitter love. I bought a block of 1000 followers to see how it affects the statistics. Before the experiment (May 21st) I had 2900 followers and the result looked like this:
Has anyone got Mr. Stubb’s advisor's Twitter address? I want to know what service he used to buy Mr. Stubb's following.
Because now I'm thinking: What does a brother have to do around here to get a fake Twitter following?
It does look like I used a "quality" service provider. I have in fact done the Elliot Spitzer thing of Twitter love by buying the high class, expensive Twescorts. As for Mr. Stubb, they have obviously decided to go ghetto and buy the skanky crack hoes version of Twitter love.
When we look at Mr. Stubb’s Twitter behavior, one of his well known European colleagues comes to mind. Who does this remind you of? There’s a big party going on, some guests are lackeys, the rest are paid to be there and the host gets to think he must be more popular than Justin Bieber? Yes. Alex Stubb is the Silvio Berlusconi of Twitterdom. On the positive side, unlike another European politician; Dominique Strauss-Kahn, Stubb hasn’t forced himself on anybody. Though unlike Bill Clinton, he does seem to have to pay for it.
I have no big issue with buying Twitter love, but if you build your image and popularity, screaming and shouting about it, showing it off to all and sundry as if it was an authentic thing, then you deserve to be called out about it.
In the words of Mythbusters: Busted!
Who else has been blocked by Stubb?